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Elevator Pitch

(Think of this as an introduction to your product- make it remarkable!)

Namma Yatri is a zero-commission cab and auto hailing app. By the riders for the people. Aim is to make ride hailing seamless and comisission less.

Understand your Product

(Before you begin, you need to know what your product is, what are its features, what is the problem being solved by your product?)​

Namma yatri is a zero commission auto and cab service. Other cab services were charging high to the drivers and delivering the money later to them. Also it was a commission based model. They allow you to book auto and cab. They have started a new model where you can rent auto/ cab by the hour.

one of the problem was many drivers were cancelling rides and asking to pay in cash to avoid paying commission and getting payment after few working days so they built a zero commission ride hailing app

Current ads:

Skip the middleman with Namma Yatri. You pay less, driver earns more. Book your ride now.

Get where you need to be quickly and easily with Namma Yatri Auto' and Cab

Paid ads in Facebook and instagram

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Understanding Core Value Proposition

(Build your core value proposition by exact what your product does and what problem are you solving)

Driver-centric, commission-free ride-hailing service that benefits both drivers and passengers

Directly connect with riders, zero commission, tips for riders, part of ondc, subscription model for drivers

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Understanding the Users

(Go and speak to different users of the product and the people in the chain: households buying the product, shopkeeper selling the product, churned users, users using competitors products. In case of B2B products identify the decision makers, the influencer, blocker and the end user)

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Middle aged people in Indiranagar use Namma Yatri as the autos come fast (waiting time is less). Young professional and college users use it as they feel they are paying fully to the auto and cab drivers and as it cheaper than other apps.

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Understanding your ICP

(There are separate tables for both B2C and B2B products, put down your your ICP’s in a Table Format, use this as a reference.
This table makes it super clear for anyone to understand who your users are and what differentiates them)

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B2C Table

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we have multiple users of a product and not all of them can be our ICP for whom we make our strategies, we need to prioritize.
(use this ICP prioritization table)

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Understand Market

(begin by doing a basic competitor analysis)

(then try to understand the market at a macro level and evaluate the trends and tailwinds/headwinds.)

Now it’s time for some math, calculate the size of your market.

TAM = Total no. of potential customers x Average Revenue Per Customer (ARPU)
SAM = TAM x Target Market Segment (percentage of the total market)
SOM = SAM x Market Penetration/Share

TAM= $20 billion

SAM= $2 billion

SOM= $20 million

Total earnings of drivers= 789 cr

earnings per day of drivers= 2.3 cr

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Designing Acquisition Channel

(keep in mind the stage of your company before choosing your channels for acquisition.)

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Detailing your Acquisition Channel

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Organic Channel

(Understand the existing organic channel strategy for your product and highlight the success and failure thereon.
Provide your suggestions and devise new strategies.)

Step 1 → Conduct keyword research on Google, Amazon, Youtube, Quora etc.
Step 2 → Collate all your insights from all your searches.

Organic channel should be Instagram reels, youtube shorts and facebook posts. Should be reels and info for drivers.

Seo, quora are not priority.

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Content Loop

(Keep it simple and get the basics right)

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Step 1 → Nail down your content creator, content distributor and your channel of distribution
Step 2 → Decide which type of loop you want to build out.
Step 3 → Create a simple flow diagram to represent the content loop.

The Auto drivers usually use instagram and facebook in regional languages

Hook Generator Distributor

Auto drivers will share the increased earnings after coming to namma yatri and will create UGC ( Reduce 1 days subscription cost) and share it across as their status and post in Whatssap, instagram and facebook

When the auto riders earn Rs1000 in 1 day He will be given a option to share the story and his subscription cost will be zero for the next 5 rides. And for every referral He will get 10 days subscription off.

Paid Ads

(Understand what is already being done, what is working out well and what needs to be stopped)

Step 1 →Define the CAC: LTV ratio. If your product has a healthy CAC:LTV ratio, proceed with paid ads.
Step 2 → What digital channels will you work with?
Step 3 → What will be your audience selection & creative strategy? (What you build in ideal customer profile should reflect here)
Step 4→ Design the Ad Campaign
Step 5 → Frame the Ad Budget

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CAC: the CAC is around 700-1000 LTV is around 1.4 lakhs. so the ratio is more than 1:100 as average order value is 250-500. They will get back the amount in first few rides.

Best digital channels are Facebook, instagram ads, whatssap ads.

Google maps integration/ ads.

ICP should be young working professionals.

Ad Campaign:

Community Driven. Auto app by the drivers for <city name>

Real auto drivers sharining how using namma yatri they can serve the riders better.

Other ad featuring actors who have played as auto drivers. and Influencers riding auto for a day campaign sharing the difficulties of auto drivers and earnings of auto drivers (Day in the life of a auto driver).

Share that you pay directly to divers and No commission.

Ad budget should be low cost for ugc and use mid level for the influencers.

Insta and Facebook paid ads.​

Product Integration

(Understand, where does organic intent for your product begin?)

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Step 1 → Understand does your product fit in?
Step 2 →Draw a possible flow of how the product will look like inside the integration.
Step 3 → Create a plan of multiple integrations that you could do.

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Product integration: Travel and hospitality startups as they would need auto or cabs

Make my trip/ Oyo/ Zostel, hotels, and more. Partnership and product integration. After the booking for the rooms are done. showcase that you can book cab/ auto for discount if booked now.

product when they check in to the hotel give discount and promote namma yatri vehicles.

Partner with Travel, taxi unions in tourist places like goa etc.,

Revenue share with them.

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Referral Program/Partner Program

(For B2B companies, if referral does not make sense you'll take a crack at a partner program for your product)

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Step 1 → Flesh out the referral/partner program
Step 2 → Draw raw frames on a piece of paper to get the gist.​

(Don't spend a lot of time on design. This is for you to communicate how the referral hook will look)​

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Referral/ partner program for drivers is signing up the cab/ auto unions in the city. ( The drivers themselves refer other drivers as there is no need for commission)

Client side: Referral give coupons of 50 percent off on the first ride and every referral upto Rs.250

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